Lure is a defensive gag in Tooniversal Studios. It is the 3rd gag to be used in a battle. The main purpose is to pull the cogs into a dazed and confused state, leaving them entirely vulnerable to any attacks. It can also provide extra damage known as "knockback" when using Throw, Squirt, and Spin on a lured cog. It begins with low accuracy, and each subsequent gag will have better accuracy. Planting lure gag trees at a toon's estate will give that toon "organic" Lure, which will increase the Lure gag's accuracy.